The Interactive Entertainment Merchants Association (say it five times in rapid succession.  GO!) and the Video Software Dealers Association have announced that they will merge.  These two associations cover a multitude of merchants that sell DVDs, console games and various other types of software.  You really only see their names in the news in response to a new game-restriction law or other slam on videogames or the industry.  IGN says that the new, single entity will be “like Voltron, only made up of humans instead of robot lions.”  I was hoping for something a little bit more menacing, something that would strike fear in to the hearts of congress.  How about a 535 headed lion-shark beast? You like that imagery?  Me too.